It’s because we believe people are important that we listen to your aspirations and create opportunities for you to unleash your potential.

Equipped with the knowledge, insights and skills under our talent management framework, we trust and empower you to make decisions that can impact the lives and experiences of our members. Our ultimate goal is to ensure that as a CPFB ambassador, you will possess skills and knowledge that will serve you well in the future, just as the work you do will enable our members to enjoy theirs.

Beyond the monetary benefits, our people know that they serve a higher purpose and are recognized for their outstanding and innovative work through various staff recognition/innovation programmes, as well as a wide range of staff benefit schemes. While our people take care of our members, they can be sure that their well-being is in turn, taken care of.

Apart from rewarding staff through merit increments, career advancements and performance bonuses, we also have other mechanisms to recognize individuals who wholeheartedly reflect our values:

• Innovation Initiatives and Awards
• Staff Awards, e.g. Staff Excellence Award, Really Outstanding Service Experience (ROSE) award, STAR Ambassador award, CARATs award

Our dedication to our staff’s learning and development was recognized when CPFB was conferred  the People Developer Standard (PDS) Award in 2004 and re-certified in 2007 and 2011.